The Endangered Character
Google fonts X Greenpeace
PROBLEM
Researches have indicated the potential endangerment of fish in 2050. In Taiwan, overfishing has led to a 90% reduction in fish resources, but has yet to pass strict marine conservation laws.
INSIGHT
The Chinese character for fish 魚 is a pictograph, meaning it comes from drawings of the species.
Illustrating the language's close relationship with the environment.
But if its origins disappear, does it mean the same for the character?
2024 D&AD NEW BLOOD - WHITE PENCIL
2024 D&AD NEW BLOOD - WOOD PENCIL
2024 MAD STARS YOUNG STARS SDGs - CRYSTAL
SDGs
Digital
PR
IDEA
Typoetry activism in a future absent of fish.
A poster campaign reimagining 'Father Goes Fishing' , a poem in the Taiwanese curriculum for over half a century. With - the symbol of a missing Chinese character in place of fish.
EXECUTION
SOCIAL MEDIA
ACTIVITY
