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2022
World Cup
Adidas
PROBLEM
Under the concept of "ADIDAS GET EVERYONE TOGETHER TO EXPLORE THE FUN OF WC!", Adidas Taiwan aims to boost Gen Z's enthusiasm for the World Cup.
INSIGHT
Gen Z loves to do things together. When it comes to sharing and trying new things, they always invite others to join in!
IDEA
Executed in 2022
Social
PR
Slogan
I'm in!
Create a unique Adidas hand gesture dance and let it spread on Instagram Reels, bringing Gen Z together to follow and engage with the excitement of the World Cup.
KOL ACTIVITY
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